Research Methodology

At Cyentia Institute, we deliver high-integrity, high-quality, data-driven research which provides meaningful marketing content for clients to use to drive sales, and attain greater visibility in competitive markets. We prefer to work with clients in an ongoing collaborative relationship, rather than one-off projects. This allows us to deliver maximum long-term value. While every project is unique, our methodology is consistent.

Strategy
Discovery

Meet with client to understand their market, product or service, data, and research goals.

Roadmap

We create a 1 to 2 year roadmap for the production of research content. This includes major publications, whitepapers, blog posts, podcasts and conference presentations.

Collaboration

We not only produce content, but we collaborate with customers to improve data quality, integrate research findings into products, and deliver value to internal teams and customers.

Research
Data-Driven-Research

Client provides dataset along with suggestions on research directions or questions.

Topic-Driven-Research

Client provides a research topic or set of questions.

Cyentia conducts background research and designs an appropriate data collection methodology.

Cyentia collects data, typically via public data sources, meta-analysis, survey, or interview.

Analysis

Cyentia performs an exploratory data analysis (EDA) to develop intuition and derive initial findings.

Client and Cyentia review output from the EDA and collaborate on a path forward for deeper analysis.

Cyentia performs a comprehensive data analysis to derive key findings, and share findings with the client.

Content

Cyentia creates a high-quality, compelling research report and a range of optional supporting content.

Customer publishes report and Cyentia supports PR and marketing activities.

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Outcomes

Both partners enjoy the benefits of producing content that
helps the community and drives business.

CLIENTS CAN EXPECT:
  • Valuable Marketing Assets
  • Insight into Clients’ Own Data
  • Credibility with Target Audiences
  • Increased Visibility
  • Distinction from Competition
  • Greater ROI on Research